A “landing page” is the first page that a new visitor to your website experiences. A “Google AdWords landing page” is the first page that you send new visitors to when they click on your Google PPC ad.
You need a visitor’s first experience with your business to be fantastic. You want an ideal prospect to immediately understand why your business offer is perfect for him. You want him to easily see how he can take the next step.
Example landing page from Unbounce.com
That’s challenging enough to accomplish in a landing page. The folks over at InstaPage recently did a nice job of breaking down the basic elements into a helpful infographic. You may want to check out.
But Google makes it even harder. If you flaunt their AdWords rules, Google will not approve your ads to show. Then potential prospects will never see your otherwise wonderful landing page at all. Game over. But that’s not all…
